Drivers of consumer’s adoption of innovative food

Over the last years, food safety, health and environmental issues are a few among many other reasons that force consumers to adopt new innovative food products – organic, private label, genetically modified and functional – as part of their consumption. This spectacular shift of the consumption forwards “innovative” food products attracts the interest of the analyst as it can shed new light on consumer’s behaviour and on modeling and understanding better his long-term behaviour. Thus, this study attempts to investigate the factors that influence consumer’s decision in purchasing either traditional or new innovative products and to what extend this shift between those two groups of products is related to pre-defined elements. This is achieved by employing both descriptive statistics and multivariate analysis. Two-step cluster analysis was used to explore the different levels of innovative products adoption and a categorical regression model was estimated to determine the relation between consumer’s characteristics and willingness to adopt innovative products.adoption, consumption, food, innovative products, multivariate analysis., Agricultural and Food Policy, Food Consumption/Nutrition/Food Safety,

Drivers of consumer’s adoption of innovative food

Over the last years, food safety, health and environmental issues are a few among many other reasons that force consumers to adopt new innovative food products – organic, private label, genetically modified and functional – as part of their consumption. This spectacular shift of the consumption forwards “innovative” food products attracts the interest of the analyst as it can shed new light on consumer’s behaviour and on modeling and understanding better his long-term behaviour. Thus, this study attempts to investigate the factors that influence consumer’s decision in purchasing either traditional or new innovative products and to what extend this shift between those two groups of products is related to pre-defined elements. This is achieved by employing both descriptive statistics and multivariate analysis. Two-step cluster analysis was used to explore the different levels of innovative products adoption and a categorical regression model was estimated to determine the relation between consumer’s characteristics and willingness to adopt innovative products

Age and gender affects on consumers' awareness and source of awareness for food-related private-label brands

This article presents the findings of a research regarding consumers' awareness and source of awareness for food-related private-label brands. Results of the field research indicate that the majority of the consumers are aware of private- label brands, with main source being store shopping and the supermarkets' price advertising leaflets. Age and gender affects were tested for awareness, source of awareness and recall of supermarket practising food-related private-label brands. Results revealed that gender affects brand awareness and source of awareness, while age affects recall of the supermarket. Marketing and retailing implications are discussed for a better communication approach and future purchasing of these brands, as regard consumers

The Floriculture Market and its Relation to Consumer Behaviour: a Greek perspective

The effect of characteristics of pig enterprise and its owner, along with management applied in farms on regional pig meat productivity of commercial pig units in Greece was examined. The results showed that most of the enterprises were family operated, belonging to a sole owner of old age and low educational level, whose children were not involved or plan to get involved with the enterprise. The analysis of a generalised linear model showed that only the "Age of farm's equipment" and "Size class of sow herd" were significant in explaining the variation of pig meat productivity

The Floriculture Market and its Relation to Consumer Behaviour: a Greek perspective

The effect of characteristics of pig enterprise and its owner, along with management applied in farms on regional pig meat productivity of commercial pig units in Greece was examined. The results showed that most of the enterprises were family operated, belonging to a sole owner of old age and low educational level, whose children were not involved or plan to get involved with the enterprise. The analysis of a generalised linear model showed that only the "Age of farm's equipment" and "Size class of sow herd" were significant in explaining the variation of pig meat productivity.Consumer/Household Economics,